Special Olympics Ireland Announce Dynamic Partnership with Sports Direct to Champion Inclusivity in Sport

Special Olympics Ireland is proud to announce an inspiring new partnership with Sports Direct, a brand whose unwavering dedication to sport is encapsulated in their mission to “Champion the Legend in Everyone”.

This collaboration is more than just a sponsorship—it is a movement to redefine the future of inclusivity in sport. By teaming up with Special Olympics Ireland, Sports Direct is determined to help create a level playing field, where every athlete has the opportunity to train, compete, and thrive.

“At Special Olympics Ireland, we have seen time and again how sport has the power to uplift, empower, and transform lives,” said Matt English, CEO of Special Olympics Ireland. “This partnership with Sports Direct is transformative, proving that when like-minded organisations unite to champion inclusivity, the results are extraordinary. We are delighted to stand with Sports Direct in celebrating the potential of every athlete.”

Through sponsorship, fundraising, and community engagement, Sports Direct will provide crucial resources to Special Olympics Ireland’s athletes for the next four years; from grassroots to the World Games, and everything in between. Together, through this partnership, Sports Direct and Special Olympics Ireland will help build a future where sport is open to all, and where ability, not limitation, defines the athlete.

Speaking at the launch of this new partnership, Leonard Brassel, Managing Director of Sports Direct Ireland said: “We are incredibly proud to partner with Special Olympics Ireland, an organisation that embodies resilience, inclusivity, and the power of sport to change lives. This partnership reflects our shared commitment to Champion the Legend in Everyone, fostering a more inclusive society, and celebrating the extraordinary achievements of Special Olympics athletes.”

This alliance embodies the shared vision of both organisations—to push boundaries, challenge perceptions, and build a future where everyone, no matter their background or ability, has the chance to embrace the power of sport. Together, Sports Direct and Special Olympics Ireland will continue to Champion the Legend in Everyone.